I build demand generation systems that turn marketing spend into pipeline you can defend in a board meeting.
Head of Demand Gen at Vector. I turn paid media, buying signals, and pipeline into one operating system instead of a stack of disconnected tactics.
What I do
Advisory →Demand Generation
Building your pipeline from scratch and scaling it into a reliable source of inbound, with paid media on LinkedIn and Google Ads audited, analyzed, and run as your core channels of growth.
Learn more →AI GTM Architecture
Building AI go-to-market workflows that accelerate marketing output that both builds and captures demand.
Learn more →Content Strategy
Running content as two engines, a programmatic one that captures existing search demand and a thought leadership one that creates it, behind a shared editorial gate.
Learn more →Account Based Marketing
Building your first ABM pilot from scratch, powered by signals and ready-made activation plays to book meetings.
Learn more →Selected work
All work →- Vector's demand generation engineBuilt the demand gen function at Vector across three motions: always-on demand gen, signal-based plays, and account-based marketing.
- KelOS, an AI operating system for demand genA personal operating system of AI agents and skills that runs reporting, competitive intel, ABM briefs, and the content pipeline end to end.
- Signal-based ABMA fit / relevance / engagement scoring model that tiers accounts, triggers on golden combos, and compresses time-to-meeting.
Writing
All writing →ABM is the progression from account to buyer committee. Everything else is targeted demand gen.
The defining feature of real ABM is the move from an account being interested down to the six-to-ten actual humans on the buying committee, then a warm handoff. Teams mislabel targeted demand gen as ABM to satisfy internal lead metrics. The progression is the moat.
Why AI SDRs aren't ABM.
AI is genuinely good at detecting a signal. It falls down at turning that signal into something a specific person cares about. So the signal lands in the inbox, earns a second of attention, and gets deleted because the relevance is missing. Automate the research end of outbound. Keep the narrative human. Cold email replies sit near 3.4%; genuinely personalized outreach runs closer to 18%, with the same sending engine. The difference is a person who read the account.
Measure the cycle. 136 days is a number you can compress.
Most teams can't tell you how long it takes to turn a first ad impression into a booked meeting. Ours is about 136 days, plus a 65-day sales cycle. Paid is a slow burn. Measure demand gen inside a single quarter and you'll starve the exact investment that feeds future quarters. ABM's job is to find accounts already warming up and reach them before the slow burn would have gotten there on its own.
Contact
The best way to reach me is email. Tell me what you're trying to move and where it's stuck.
kelly@knowngoodmarketing.com→